Starting her make-up journey at 15 years-old on Instagram has only flourished into a journey of self-love for Christina Abiola (Jesusgang). She joins the group of new beauty influencers in the niche category of beauty for dark-skin, building a brand centred on confidence, beauty and representation. She discusses her journey to beauty influencing, her passions and future goals to inspire future generations with Qweens.
What does beauty mean to you?
Beauty doesn’t have to be a social construct. Beauty can be defined in any way you want! As long as you know who you are, and you are happy with who you are, your beauty lives inside of you. It just takes a while to bring it out when there are so many distractions keeping it locked in.
What inspired you to start a YouTube channel and diving into the world of a social media influencer?
I started my YouTube channel about two years ago. I wanted to share my story while incorporating some of the things I have learned along the way to gain my confidence. I started doing my makeup in my freshman year of high school and my hair a year, or so, after. I posted some of my looks online, and people were really interested in learning more so, I decided that making videos would be the easiest way.
What’s your creative process like in creating looks and videos?
I am currently just going with the flow and creating the content I believe represents me and my message the best.
What is that message?
I want the world to know that my brand is me. I am who I am and can be nobody else. What I share to the world are my truths, struggles and experiences. And my goals are to follow my passion while leaving an impact on others. I learn something new about myself every day, and my goals are always changing. The world should also know that they can either love me or hate me, but that's just the way I am.
How do you keep yourself motivated?
I like to remind myself that I am not only saving myself but saving another in the process. I want to share my stories about being bullied as a kid, not being confident while “adulting,” how I overcame all those challenges, and how I am facing my daily challenges as an adult. I know more women are experiencing this today, and If I am the only role model they have, I will try my best to represent them as best I can.
Who inspires you the most?
I am inspired by my sister who has always been my role model. Her independence, confidence, beauty, and intelligence was always something I wanted to emulate. I am also inspired by the women who message me daily telling me their stories and how I have helped them by sharing my story. It makes me want to reach so many more people any way I can. To show young black, dark-skin women that we are beautiful, and the standards of people have, hold no power over us.
Why is representation in the beauty industry so important, to you?
I think it’s important for young dark girls to see more of themselves in these models. Not just in the beauty industry but in most [industries]. Black women are the most unappreciated peoples in America. So, we need more women being recognized so that the next generations can be different.
What’s next for you?
I am still doing my thing on social media, being me and doing what I like to do. I plan on graduating from college in the spring and doing more with my YouTube channel. I also want to start my own youth counselling program or something along those lines. I want to start giving dance classes and hosting more events. I am still figuring that part out, but I’ll let my passions lead the way.
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